Mobile Social MarketingMobile Social Marketing:

People are more active on social networks from their mobile phones than they are from their computers. A recent study by Nielsen shows that more people are using social networking applications on their smartphones than are using sports apps, shopping apps, music apps, or a long list of other types of apps. The only mobile apps that are more popular than social networking apps are games, news, and navigation. But that brings up an interesting point: social networks offer games, news, and in some cases even maps and navigation. With the ability to integrate Facebook and Twitter with just about everything, are social networks poised to be the next giant in the mobile space?
http://www.clickz.com/clickz/column/1734413/mobile-social-marketing-bbf-4evr