SMS as a cheap and effective marketing tool

Everyday across the world several billions of SMS are sent and most of them carry personal messages sent mostly by youths for staying in contact with their friends. But in the recent years, the popularity of SMS has increasingly spread in business sectors also. Larger companies have adopted SMS as a cheap and effective marketing tool as it delivers the company's message to its audience.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. Along with SMS, the MMS, which includes picture messaging, is also increasingly becoming an essential marketing tool by these organizations. This is possible after the development of needed software and tools that allows your SMS and MMS from your desktop through a web-based service or by using downloaded software. Through SMS marketing you can send large number of SMS at one time.

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