Success Story – SMS marketing helps McDonalds

Marketing products to mobile phones using SMS messages has been proven to increase sales, according to a test study carried out in Sweden. Named e-street, the project signed up 2,500 mobile phone-users in the town of Lulea to receive SMS messages of special offers from 150 local organizations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer. The McDonalds in question broke its turnover records during the test period and it jumped to the top of the McDonalds league table in Sweden.